Apple Watch Still Ruling the Smartwatch Industry in Early 2022
6/05/2022
The smartwatch industry in Q1 2022 is still dominated by Apple .
Apple was able to maintain its status as the ruler of the smartwatch industry after meeting sales success in the Apple Watch Series 7 series and previous generations.
The sales success of the Apple Watch in 2021 continues into early 2021 and Apple is enjoying considerable sales growth.
Based on research results from Counterpoint Research, Apple Watch is the smartwatch that has the largest market share compared to other brands.
Counterpoint Research also revealed that Apple sells more smartwatches than its main competitor, Samsung.
"Apple accounted for more than a third of total shipments last year and it further increases its influence with a 36% market share in Q1 2022," said Associate Director Counterpoint Research, Sujeong Lim.
The dominance of the Apple Watch in the global smartwatch industry is influenced by a number of important factors.
First, Apple Watch can sell well in the market because of the loyalty factor from Apple Fanboy, especially iPhone users.
"High brand loyalty from iPhone users is one of the success factors for the Apple Watch," said Sujeong Lim.
Then, the Apple Watch which has a stylish and fashionable design is very popular among the younger generation.
This makes the popularity of the Apple Watch continue to grow every quarter.
"This popularity seems to be even higher among the younger generation, making Apple an irreplaceable market leader."
Counterpoint research also shows that smartwatch increased by 13% compared to Q1 2021.
Smartwatch sales have grown globally, but sales in the European region have remained flat.
This was due to the Ukrainian crisis which had a major impact on the economic life of the European community.
"We initially expected the war between Russia and Ukraine to have minimal impact on the market in Q1, but the prolonged conflict and logistical constraints are starting to have a negative impact on the European region," said Sujeong Lim.
Lim also predicts that the impact of the war will continue to have a serious impact on smartwatch sales in Europe until Q2 2022.
