The Complete Guide to Creating a Shop at Shopee for Beginners

For those of you who want to sell online, of course you think that selling on Shopee is an effective and powerful way to sell. Shopee already has a very strong brand identity for Indonesian people to buy various goods needed. Curious about how to create a shop on Shopee? Let's see the full discussion here! 

Create a Shopee Account First


Without further ado, here are the steps you must take to create a shop on Shopee:
  • Open the Shopee app or Shopee site
  • Click Register
  • Enter an active phone number (a number that has not been registered with Shopee before)
  • Check SMS and you will get a verification code
  • Enter the verification code in the column provided, click continue
  • Enter the username (according to the store name) and password. Click continue to complete the process
Complete Store Profile

If you have already created an account, the next step is to complete your store profile. You can do this in the application or on the Shopee site itself. Here are the steps:

Via the Shopee site
  • Open seller center, select "store profile"
  • Enter store name, image and store description
Through the app
  • Click on your profile
  • Select my shop menu, then select sales assistant
  • Click the shop profile, fill in the picture and description
Determine your store delivery service

The next step is to determine the store delivery service you want. Currently available JNE (YES, REG, and OKE), J&T Express, Pos Indonesia, Grab (Same day), and GoSend (Sameday)

Also make sure when you activate a new delivery service at the store level, at the product level the new delivery service must also be activated.

How to choose a store level delivery service:
  • Via the seller center: Enter the seller center, select the "my delivery service" menu, then select the delivery service you want
  • Via the Shopee app: Open the Shopee app, select your account menu and click “my store”. Select the "my delivery service" menu and then select the delivery service you want
How to choose a product level delivery service
  • Via Seller Centre: Go to seller centre, select “my products”. Select the product you want to change the delivery service for. If you have selected the shipping service you want.
  • Via the Shopee app: Select your account menu in the app, go to the “my store” menu. Select “sales assistant” > “My products” > select the product you want to change the delivery service for. If you have clicked "save"
Add bank account

The next step, you have to add a bank account later the money from the sale will be sent to this bank account. Here are the steps:
  • Select the "bank account" menu in the seller center or "Seller balance settings" in the Shopee application
  • Select the "add bank account" or "bank account" menu to add data about your bank account.
  • If you have added data, click "save"
Adding products to the shop

If all data and store profiles are complete, then you can start selling by entering products into the store. Here are the steps:
  • Open the "your shop" menu in the seller center or click me > "my shop" in the Shopee application
  • Click the "add new product" menu
  • Select the product category you want to sell
  • Add product images, descriptions and prices
  • Click "save and display"
  • Your product has entered the store
Tips so that your merchandise sells well on Shopee

Next, we want to share some tips that you can do so that your merchandise sells on Shopee:

1. Register for the XTRA Free Shipping program

There are several conditions that you must meet to register for this program:
  • The store has at least 1 active product with a minimum stock of 1
  • The store is still accepting orders within the last 7 days
  • The shop is active and does not activate the holiday shop feature
  • The store has activated one of the delivery services: Shopee Express Standard, Shopee Express Sameday, SiCepat REG, J&T Express, Ninja Express
  • Shop penalty points cannot be more than 3
  • The store has no awkward order history
If your store has met the requirements above, here are the steps to register for the XTRA Free Shipping program:
  1. Enter the Shopee app
  2. Select the "Free Shipping XTRA" menu
  3. Select the "All Free Shipping" menu
  4. Click "register now"
  5. Enter your KTP number, photo e-KTP, and selfie photo holding e-KTP
  6. Agree to terms and conditions
  7. Finished
Shopee submissions will be reviewed by Shopee, if your store passes the selection, a notification will be given by Shopee.

2. Diligently upload products at least 10 times every day

So that your store can build trust, you should upload 10 new products per day. The goal is for the Shopee system to detect that your store is active and give your products the opportunity to appear on the Shopee search engine.

3. Complete product information completely

Providing clear product information is also an important thing in order to build trust in potential customers. Here are the things you should pay attention to:
  • Product title: Brand+product model+specifications+size
  • Product photos: Provide some photos from different angles
  • Product description: materials used, functions and other information
  • Categories and variations: Colors, designs and more
4. Create vouchers

You can make a voucher by opening the Shopee application and going to your profile menu > selecting the “my shop” menu > selecting the “my promotions” menu > selecting the “voucher” menu

Then you can choose how much the discount is, the maximum number of products and how long the promo lasts.

5. Promote your shop on social media

Then you can use social media as a means to promote your store. Don't forget to include a link to your Shopee store on social media!

6. Post a competitive price

Setting competitive prices is one of the strategies so that your merchandise sells on Shopee. Adjust the capital and see how much competitors charge they give.

Remember to give a reasonable price so that customers are interested in buying products in your store!

FAQ (Questions About Opening a Shop On Shopee)

1. Is there a fee to open a shop on Shopee?

Opening a shop on Shopee for FREE is absolutely free. Unless you want to use the promotional features, then you are required to pay a fee.

2. Is it possible to have 2 or more stores in 1 account?

Can't. Each account is only allowed to have 1 store only. But you can create 5 different accounts using 1 mobile number or 1 account number!

3. Is it profitable to sell on Shopee?

If you want profit, you have to be diligent in uploading products and focus on building your business. But what is certain is that Shopee makes it easy for potential customers to see the choice of products that you sell.

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