These are the results of the Indonesian Consumer Behavior Survey in the 2022 Consumer Insight Report
5/24/2022
Today (24/5), Telkomsel is expanding its digital service business portfolio by launching the tSurvey.id platform for the public.
Telkomsel's newest service was released virtually at the annual event Insight for Indonesia 2022: Consumer Insight by Telkomsel tSurvey.id, (24/5).
tSurvey.id is a digital survey platform that offers solutions for all customer research needs, both in the academic, commercial, cross-industry, social and other research needs broadly.
The Management Institute of the Faculty of Economics and Business, University of Indonesia (LM FEB UI) has tested the capabilities of the digital research platform tSurvey.id and collaborated with Telkomsel in conducting studies and compiling an annual report entitled 2022 Consumer Insight Report.
The study for approximately one and a half months focused on the consumption behavior of the Indonesian people from various aspects.
Based on opinions from 1,500 respondents throughout Indonesia, tSurvey.id together with LM FEB UI succeeded in revealing the behavior of Indonesian consumers during 2021 and predicting consumption trends for 2022, which include the following:
- The pandemic that is still ongoing in 2021 will have a changing impact on the behavior of Indonesian consumers.
- One of them is the tendency to fulfill daily needs from home, which has now been greatly facilitated by digital platforms with delivery services in a short time, such as routine shopping needs and food.
- Digital entertainment sources that can be consumed from home also dominate in 2021, and are predicted to become a new lifestyle in 2022.
- Streaming video will be the main entertainment choice, with Indonesian content outperforming Western, Korean, Japanese and Chinese content.
- Although the convenience of activities and fulfilling needs from home has become a new habit, there is also a desire for Indonesian consumers to start being active again outside the home.
- In fact, one in five respondents stated that they took a tourism trip to work from a tourist location or work from vacation.
The key findings were conveyed directly by the Senior Consultant and Senior Lecturer LM FEB UI Dr. Nurdin Sobari as an expert in the field of consumer behavior at the launch of tSurvey.id.
The complete White Paper 2022 Consumer Insight Report will be widely published after the launch of tSurvey.id.
To enrich the insight of the study results, Telkomsel presents a series of big names from several leading brands in Indonesia at the annual Insight for Indonesia 2022: Consumer Insight by Telkomsel tSurvey.id event, which are as follows:
- Vincent Tjendra (CEO Astro)
- Abraham Viktor (CEO Hangry Group)
- Henry Manampiring (VP Marketing for RedDoorz)
- Ario Adimas (VP Loket.com)
- Reynazran Royono (CEO FITA)
- Rezki Yanuar (VP Marketing Vidio.com)
- Hilda Kitti (Tokopedia's VP of Marketing)
Each of them presented their views as industry players regarding the right business strategy and in line with consumer behavior dynamic
In this event, Telkom Group Commissioner Marcelino R. Pandin and Telkom Group Independent Commissioner Abdi N. Nurdin were also present.
Vice President of Data Solutions Telkomsel Mia Melinda hopes that through this Insight for Indonesia event, the capability of tSurvey.id as a research solution for industry, academics, and the general public can be demonstrated well.
Now the development of the tSurvey.id platform is still being carried out on an ongoing basis to meet market needs in conducting various researches.
