Gucci Launches New Virtual Town on 'Roblox', Gucci Town
6/01/2022
After entering metaverse with the digital Gucci Garden last year, Gucci is now launching a long-running digital space on Roblox , officially named Gucci Town.
This space has a central garden that connects the various areas with several mini-games, a cafe, and a virtual shop selling Gucci-branded clothing for in- game .
While creating their own art in the city's Creative Corner and exploring the exhibition space called Vault Plaza, players are encouraged to learn a lot from Italy's leading fashion label.
“The starting point when designing experiences has always been in the community,” Nicolas Oudinot, Gucci's new business EVP, said in a statement via The Verge.
“In line with this, we envision future developments as an open dialogue between Gucci and repeat visitors. New content creators and talents from the Roblox community will join us, while we will imbue the ecosystem with new ideas and visuals, as our creative message is always changing, evolving with the diverse vision of creative director Alessandro Michele.”
Gucci said that more than 20 million players visited its parks last year, despite only being available for two weeks, and expects the new space to continue to expand over time.
Gucci Town marks the company's latest foray into the gaming . Earlier this week, Gucci debuted gaming , in collaboration with Faceit and the World Health Organizations. The initiative marks the game from Gucci.
