Matahari Department Store (LPPF) Opens New Outlet at Tangcity Mall
6/14/2022
PT Matahari Department Store Tbk (LPPF) is expanding its business by planning to open a new outlet at Tangcity Mall in Tangerang, Banten. The plan, the opening will take place in August 2022.
Matahari Department Store (LPPF) CEO Terry O'Connor explained that this outlet is the third outlet to be opened this year and the 30th outlet in Greater Jakarta. This opening is in line with Matahari's plans to accelerate expansion. In fact, seven more openings are scheduled for this year, depending on conditions.
Terry added, The sun will shine brighter than before by opening a new outlet at Tangcity Mall Tangerang. After previously opening two new outlets at Mall Taman Anggrek Jakarta and Plaza Ambarrukmo Yogyakarta. "There will be many promos at each opening, with well-known brands, and a variety of the best fashion collections that will excite urban customers in their shopping experience," Terry said in his statement, Monday (13/06/2022).
On the other hand, continued Terry, with the new concept of a fresh and modern shopping atmosphere, Matahari believes that its presence in the area will provide different shopping options than before, especially for customers in Tangerang. The arrangement of wider outlets with an area of approximately 5,400m2 and high service standards make the presence of the newest Matahari outlets able to provide a pleasant shopping experience for the surrounding community.
Terry explained that Matahari will use a 100% environmentally friendly LED lighting system, and support the local community by having the majority of local employees in the store.
“We are very excited to launch the new outlet at Tangcity Mall sooner. The presence of this new Matahari store is part of our efforts to be closer to our community and strengthen market share in Greater Jakarta," he said.
In addition, LPPF is committed to serving metropolitan customers with a variety of high quality products and fun exclusive brands with aspirational yet affordable fashion that looks good and feels comfortable. "We believe the location of this mall is in line with the atmosphere of Matahari stores in the future and the aspirations of our customers," he said.
Previously, Matahari Department Store presented the 77 Days Spirit to Independence Day in line with its efforts to raise the spirit of Indonesia which took place on June 1 – August 17
Matahari Department Store has prepared four major themes for this campaign. The first aspect will run in early June until the first week of July 2022 to support the holiday season titled “ Hurray, It's Holiday !” after campaign customers can now travel with their families or for work with minimum restrictions.
In addition, the 77 Days of the Spirit of Indonesia campaign also focuses on every student who returns to school physically after the disruption of the pandemic. LPPF realizes that its loyal customers come from various segments and backgrounds and supports vigorously returning to school in a positive way through the 'Let's Go to School' campaign in July 2022.
Then, getting closer to Independence Day on 11 – 17 August 2022, and as a form of commemorating the fighting spirit of the Heroes and the victory of Indonesian independence, Matahari launched the best Red and White collection through the '7 Days 7 Nights Party' campaign.
"Matahari also presents advanced digital operations by running exclusive special promotions available on Matahari.com and other special promotions at its official stores in marketplaces such as Tokopedia and Shopee," he concluded.(C01)
