Keyword research process
10/16/2022
According to the announced schedule, Risdosagalavsjilong conducts (officially) doing SEO by doing Keywords research or also known as Keyword Research. Keyword research is a very important job, it's like being in high school, wrong direction is my friend.
The keyword in keyword research is a short way to say it, more specifically, it should be 'searched keywords'.
The key to Google's operation is when users search for something and they will search through the keywords they come up with. What happens when you are all SEO with difficult words, or words that users "don't think of", or lighter, they find you through keywords and then they will … not buy your products or services. friend
=> There is sound without pieces. DIE
What is keyword research?
The 3-step keyword research process that Risdosagalavsjilong uses:
- Make a list of keywords.
- Keyword analysis and classification.
- Filtering and allocating keywords.
First of all, you need to know that keywords are not only “phone”, “laptop” … but also phrases. There are many ways to get a keyword list, it is best to use all of them to avoid missing a certain keyword.
- Keywords from personal experience: What do you sell, what business do you have, what do you offer, write it down. No one understands what you do better than yourself, not even your customers.
- Keywords from actual needs : The way above is subjective, you think and give. This way, put yourself in the customer's shoes and think of keywords.
- Keywords from keyword research tools: (read the articles in the SEO Tools section that will be written later) => This 3rd way is very useful, Google has statistics of users or searches through which keywords, and will suggest you. There will be keywords you wouldn't think people would… search like that.
- The purpose of this step is to make a list of as many keywords as possible, don't rush to evaluate, just list them out.
2. Keyword analysis and classification:
It's good that Google has provided all we need:
- Google Adwords keytools: keyword competition, monthly search volume.
- Google Insight Search and Google Trends: compare search volume and trends.
- Google Search Box: Find keyword suggestions.
A keyword classification table should have the following factors: Keyword, competition, monthly search volume, conversion rate.
3. Filtering and allocating keywords:
After you have a list of keywords with specific criteria, the next thing is to filter. The following keywords are best to ignore:
- Low search volume.
- Low conversion rate.
- The level of keyword competition is too high (for players, they don't ignore this type of keyword)
One thing you need to know is the order of priority of the elements that make up a website, Google will focus on "recording" your website in order: site, page, category, tag and post.
So with short and difficult keywords, you should seo by site and gradually allocate to pages, categories, tags and posts. Long tail keywords should be for articles.
Read Also : Keyword research – The foundation of SEO
In summary, after the above 3 steps (if it's difficult, you can separate it into 5 steps), we have a keyword list with specific classifications of competition, search volume, conversion rate and allocation.
I'm guessing you're still seeing the "blur".
Right !
This article is just a table of contents, an outline for keyword research work.
I will write in detail in the next articles, and in the order of where to go, write there, this is also how to deploy the general article at Risdosagalavsjilong.
If you follow me from the beginning and work with me, it will be easier.
If you're reading this post quite a while after I've written it, try to keep track of the posts in an orderly fashion and I'll try to write so you can follow along.
