Technology Chatbot Widely Used Start-ups
6/22/2022
Kata.ai, a technology company that focuses on developing artificial intelligence (AI) based on natural language processing in the form of chatbots , has helped more than 150 businesses through chatbot . Start-ups also occupy the second largest position as an industry that intensively uses chatbots in their operational activities.
CEO & Co-Founder Irzan Raditya said that start-up are the second largest customer category handled by Kata.ai after the enterprise segment . This amounts to 18.4% of the total supported businesses.
"The variety of start-ups is also varied and numerous, ranging from e-commerce, edutech, healthcare , and fintech . One of the reasons many start-ups use chatbots stems from . the need to be operational 24/7 with more efficient resources and investment in operational funds," said Irzan, in a statement, Wednesday (22/6/2022)
According to him, an start-up budget marketing and has a certain impact if it is not accompanied by effective market acquisition and exponential business growth.
Moreover, in the midst of the start-up bubble that occurred due to profitability issues and various other losses from the operational side. Appropriate technology, including chatbots , also has an important role in determining how a business can grow well.
One form of implementing chatbots combined with humans is to focus their functions on serving consumers 24/7. With chatbot , consumers are able to communicate directly with a business in real-time with a high level of language recognition accuracy.
Meanwhile, on the operational side, the presence of humans as customer service can be focused on a more difficult level of work and involves the emotional side, especially in the case of customer complaints.
technology Chatbot is also a technological innovation that is able to walk side by side with humans. Its sophistication provides an opportunity for humans to focus on problems that cannot be handled, so that the preparation of the right operational strategy can be oriented towards a more efficient and productive business.
"Our product, Kata Platform, has a high level of accuracy to recognize Indonesian quickly with an accuracy rate of up to 87%," he said.
The use of Indonesian has its own challenges because there are so many terms and slang that develop in various age groups. "In addition, by implementing chatbots in businesses, our internal research proves that businesses can save up to 70% operational costs," concluded Irzan.
Kata Platform
Meanwhile, Kata.ai is an artificial intelligence technology company that was founded in 2015 by focusing its business on developing natural language processing product chatbot Kata Platform
The solution has also been able to help more than 150 companies from various industries, including the telecommunications, financial, FMCG, retail, and healthcare .
In 2021, Kata.ai won the ISO 27001:2013 certificate as a manifestation of its ability to manage data security following the Information Security Management System (ISMS) standard from CBQA Global.
